NAGI is the brand of Nagi ZamZam Traders, a trading house in Nadiad, Gujarat. Our work is to raise the standard of the everyday objects of faith, across traditions.
Who we are
We do not make generic religious goods. We make refined, well-built tools for daily practice. They are objects that bridge ancient sacred heritage and modern, minimal design, and they foster mindfulness, peace and spiritual connection. Every line has to pass one test: not whether it looks devotional, but whether it is made well enough to use every day rather than put on display once.
The house began the way most trading houses do. One family carried goods that were hard to find at the other end of a route: attars and brass going west from India, and agarwood, bakhoor and minerals coming east from the Gulf. What has changed since is the record-keeping. Every lot that passes through Nadiad is logged with its origin, material and date, and that record follows the product onto its label and onto this website.
The NAGI lines
One house, five lines, each built around the objects a tradition actually uses. Products that serve more than one tradition, such as frankincense, incense trays and travel altars, appear in every line they belong to.
- NAGI VedicPuja brass, malas, dhoopBrass spun in Moradabad, dhoop rolled in Mysuru, rudraksha graded at Haridwar. Most of it made within a day of Delhi.
- NAGI ZamZamAttars, oud, janamaz, tasbihAttars pressed in Kannauj, oud and bakhoor out of Muscat, janamaz, tasbih and misbaha. The line this house was built on.
- NAGI GraceFrankincense, rosaries, votivesTwo resins and two kinds of light, which is most of what this tradition has burned for two thousand years.
- NAGI DharmaMalas, offering lamps, incenseBodhi seed and sandalwood strung at 108, brass vessels for offering lamps, and the incense that burns in front of them.
- NAGI HeritageSage, palo santo, Shabbat candlesThe practices that do not yet have a line of their own, and the earth-based range that sits outside all of them. Sourcing matters more here than anywhere on the shelf.
How we work
- Named origin. Every product page names the town or region the item comes from. The full record is on Our Heritage.
- A lot number. Each batch carries a lot reference, so a question about one bottle or one thali can be traced to where and when it was made.
- Plain descriptions. We say what an object is, what it is made of and how it was made. We do not claim what it will do for you.
- Packed by us. Every order is packed by hand and dispatched from Nadiad, so the last person to handle your order before the courier is one of us.
What we will not do
- Make health claims. Our attars, oils, powders and incense are cosmetic, topical or aromatic goods, and nothing more.
- Sell plated ware as silver or gold. Plated means plated, and the page says so.
- Sell anything as consecrated or blessed, or stock murtis and figurative idols.
- Leave paperwork implied. Agarwood carries CITES Appendix II documentation, conch shell comes through licensed fishery channels, and palo santo moves under a Peruvian permit. We hold those papers and supply them on request.
Materials
The catalogue is brass, copper, steel, glass, wood, textile, paper, wax, and natural resins and seeds. There is one material of animal origin: natural conch shell, bought under fishery licence and named as such on its page. We use no leather (our altar pouch is vegan leather), no bone, horn or ivory, and no undocumented protected woods. Packaging is card and paper. Where something needs a rigid case, it gets a box or a tin, not a plastic clamshell.
Work with us
We supply temples, retailers and gifting buyers in India and abroad. See Wholesale & Export, Temple Supply or Gifting, or simply write to us.